A big challenge for small businesses today is adapting to our increasingly digital-driven world. With so much competition, it is important to get ready to look 10/10 online — but sometimes even this is not enough. In the changing technological landscape, businesses need to go above and beyond to develop a strong online presence and engage with customers.
Today we discuss blogging as an awesome affordable marketing strategy, and 3 ways blogging can be crucial to helping small business go big.
Build trust and authority
Business blogs can be an effective form of small business marketing. Generally, they should focus on topics related to your product or service and answer common questions your potential customers may have. If you own a dental clinic, for instance, you may choose to write about the cause, treatment and prevention of common dental problems.
If you consistently prove your knowledge and speciality, people will come to see your business as an authority figure. As small business marketing experts Australia-wide can attest, this can help get your business seen and build trust around your products or services.
Drive traffic to your website
Think about the ways potential customers and clients can find your website. In essence, there are three main ways in which this could happen:
– They could look up your business name
– They could click on an ad
– They could type a relevant search term into Google and accidentally find your website
Contrary to popular belief, you should focus on the people who just happen to stumble on your website.
Why? The people who find you by typing your name are a market you already have, they already know you. Similarly, ads can be expensive and annoying. Moreover, if a person finds you ‘by accident’ it means they were looking for your service (or something related to your service) in the first place. They have the potential to turn into customers, and they are the biggest group out of the three.
Blogging helps keep your website fresh and active while continuously adding pages and topics for people to find. The more you blog, the more likely it is that someone will find your website through a simple Google search.
It is an excellent small business marketing opportunity to help grow your audience organically through better use of SEO.
Increase brand awareness
Small business social media marketing and blogging gives you an opportunity to show a more personal side of your brand. Through the tone and content of your blogs, you can give your audience an idea of your business’ personality, vision and values that help humanise the entity.
Brand awareness is an increasingly important element of small business marketing. Blogging can be a meaningful way to get customers to remember you and build a solid reputation.
At Promotr, a small business marketing agency Melbourne-wide, we are experts at helping small businesses go big. Whether you need affordable small business marketing or affordable website development Australia-based, we have the experience and knowledge required to help you thrive. Contact us today to find out how you too can improve your online presence.