Did you know over an eighth of the world’s population is now on Instagram? (https://blog.hootsuite.com/instagram-statistics/). The social media platform has exploded in recent years, with millions of people signing up to like, share and comment on posts about almost every subject. Considering all this, it is a great tool for helping small businesses go big — with just the click of a button an unknown corner cafe can turn into an online sensation overnight. However, not all content is created equal. Research shows video posts are twice as effective as image posts at creating engagement (https://mention.com/blog/video-engagement-instagram/). There are, however, a few general rules for Insta-success.
It is no surprise that small marketing experts Australia-wide are now capitalising on Instagram’s features to promote their content. If you are not yet leveraging the power of Instagram videos for small business marketing, this article is for you. Here are our top 3 tips from our marketing agency in Melbourne.
When someone mentions Instagram, the first thing that comes to mind is likely gym selfies, girls at the beach and aesthetic shots of salad. Instagram is composed of mainly young people (https://www.statista.com/statistics/246199/share-of-us-internet-users-who-use-instagram-by-age-group/) and it is important that your content reflects this.
Keeping up with trends and putting a fresh spin on already popular content is a great way to do this. In the spirit of fun, don’t be afraid to take risks! Whatever your industry, it is possible to think outside the box when engaging in small business marketing — just look at Zendesk (https://www.youtube.com/watch?time_continue=12&v=Zni3kFjPz4A).
Let’s be real, those pictures DO have a filter and you DID NOT wake up like this, but that’s okay! In small business social media marketing, looks matter. Your Instagram videos don’t have to be a cinematic masterpiece, but careful and professional editing is a must. After all, your content is a reflection of your company.
A quick browse online will bring up free tools you can use to edit your videos. Luckily, if you really have no idea, there awesome affordable small business marketing agencies available, which specialise in helping small businesses go big through social media.
Regardless of whether you want to hire someone to edit for you, make sure to capture your videos well on a clear background with plenty of natural light.
Hashtags are just as important on videos as in photo posts. Especially when dealing with small business marketing, hashtags can help get you seen and boost the reach of your content. They should be relevant, briefly describe the video in question, and target your audience through keywords.
If you’re still questioning the power of hashtags you might be interested to know good hashtagging can create 12.6 more engagement on video posts (https://influencermarketinghub.com/15-instagram-influencer-statistics/), so it is important that you are familiar with good practices (https://www.hopperhq.com/blog/instagram-hashtags-guide/) if you want to succeed.
Promotr is a marketing agency Melbourne based, helping small businesses go big by providing affordable small business marketing at awesome prices. Don’t get lost amongst the competition, get in touch today and find out how we can help you improve your online presence.